I agree to a point. If they end up being reasonably successful in predicting this information, and they can convince enough people of this, then someone's willing to pay for it. The latter problem is probably the tougher one. If people believe it works, you could sell to, say, business travelers--or more obviously someone like Fedex.
Business people who fly a lot would be willing to pay quite a bit for a service that they could use to save time and travel headaches. That seems to me to be the niche that they should focus on near term.
One question that's not clear to me, which they could offer in retrospective analysis, how often can they make a recommendation that actually improves your arrival time. For example, if an airport is blocked by snow or thunderstorms then switching to a different flight that goes to the same airport may have no effect. What I didn't understand were the kinds of problems that they could not only detect, but offer an alternative that had a higher probability of arrival within a desired window. I don't see that explained on their website either.
Nothing, which I guess is kind of the point. I'm still wondering how they plan to monetize or get acquired. I would've thought they'd've been one of the best acquisitions targets out there.