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> "Apple and Google already solved the UI problem"

Have you seen any demos of these systems? Because I thought this as well until the video evidence began to mount. Both CarPlay and Android Auto are slow, laggy and overly complicated solutions. And that's before we account for both systems' odd reliance on cloud-driven voice navigation. And that's without trying to account for the frankly-unlikely notion that people will fish their device out of their pocket/bag, and physically plug it into their car, with any regularity.

Both Apple and Google's efforts are attempts to cram their existing platforms into a use-case where it isn't needed and it just doesn't fit. It's akin to Microsoft trying to cram kbm windows onto a tablet. That is not the way forward for car manufacturers. That's not the way forward for anyone.

The primary desired integrations by the user are: being able to listen to the audio that's on their device and exchanging voice with contacts on their device.

Even turn-by-turn is a thing that most people, most of the time, don't need. And when they do need it, the odds of having their own car, or a car in which they had any choice on the underlying in-dash technology, are low. Niche groups might select a car/radio and regularly plug their device in to attain these features -- just as niche people suffered various iterations of Windows Tablets over the last decade. But there will be no widespread adoption or use.

What's needed is an update to bluetooth [1] and dash designs that acknowledge mobile devices by providing a universal mount and some signalling method that can shift those devices, themselves, into a "car mode". So 80% of the time, 80% of people aren't mounting anything and are having a better experience.

And when they do want some device feature, they don't need to hunt through the purchase process for various possible mounts, suffer fiddly installs and then live with obscured dash controls.

So I see every reason in the world why Ford would need a competent in-dash solution above and beyond simply supporting CarPlay and Android Auto.

As to why Ford would want a QNX solution with wi-fi, for-pay turn-by-turn, etc? Fleet sales / rental services.

[1] improve the audio handling. improve the pairing situation. voice command pass through.



I'm probably one of the niche guys but I see wider applications for this. I like in dash GPS which I have from an after market unit. I use it frequently. The problem is that to update the maps, you need to purchase a CDROM for a hundred smackers. Once you have it for free on your phone you are not going to do that. So I use the phone. Hooked up, the voice instructions play through the stereo. Direct connection is noticeably superior to blutooth for this purpose. The only problem is the awkwardness of screen control access. I could just mount the phone to the dash but the iPhone screen is a little small.

What I want is to connect my phone and then have a nice big touch screen on the dash that functions like the phone. I don't care much about voice control (I don't have Siri) but I suppose it would be nice.

I'll look for the videos. It seems improbably to me that they could screw this up but I am often dissappointed




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