I've read http://sivers.org/zipit and when I saw this I instantly thought about it. After that, though, I read the blog, tried out the program, and now I'm not so sure. It seems like it might be something Ben Noland is ready to confidently pursue. Also, I would say that it usually doesn't work well, not that it never works well. I'm not big on absolutes when it comes to things like creativity, business, and motivation.
One thing that makes zipit not apply is that it's already partly a reality in two different ways. First, he has a pretty good prototype, with good branding already. Second, his call to action has actually started some serious interest, from what I can tell. There are quite a few encouraging comments and suggestions here and on his blog, for something that was just announced half a day ago.
