"More importantly, Wheelys is about pour-over coffee rather than the Italian-styled coffee drinks like lattes and cappuccinos that many popular U.S. chains now use. “If you like the taste of coffee beans, pour over tastes way better,”"
Lots of effort in sales but what about the end product, coffee? In my home town, Melbourne, where the locals are raised on expresso, Starbucks was run out of town. [0]
Wheely appears to be a trojan brand for expanding other products as well as coffee at the expense of existing franchises in fixed locations. An Uber for fast food products.
As a Melbournian, you should know better than to call Espresso "expresso".
Also, and unfortunately in my opinion, Starbucks survives in Melbourne. I think it lives because it stays open longer than most places, giving those who enjoy a late night coffee somewhere to go.
"expresso" yeah good point, I'm thinking Espresso but somehow that black granular in a tin comes out. Do you really think "Starbucks" is making a go of it in Melb? There are a lot of places open late in the city. When in SEA I do pop into Starbucks because they have a place I can sit while I cool down. Maybe you are onto something.
T would. E interesting if, for a premium, they allow people to take the Wheelys cart and apply their own branding to it. Which could kick off a whole wave of independent coffee businesses a la Etsy but for coffee and purely offline.
I'm not sure if this is the case currently, and it seems you're right. They want to push their own brand and eventually consolidate the different types of food cart businesses (hot dogs, pretzels are too easy but perhaps they steal some ideas from food trucks too).
Lots of effort in sales but what about the end product, coffee? In my home town, Melbourne, where the locals are raised on expresso, Starbucks was run out of town. [0]
Wheely appears to be a trojan brand for expanding other products as well as coffee at the expense of existing franchises in fixed locations. An Uber for fast food products.
[0] http://www.abc.net.au/news/2008-08-07/32188, http://munchies.vice.com/articles/this-is-why-australians-ha...