A better negotiation position would have been my first guess, too.
> The screens are far more difficult to produce than OLED displays, and the company almost killed the project a year or so ago [...] consumers will probably have to wait a few years before seeing the results.
So the best-case scenario is that Apple finishes developing this technology in a few years, and the worst-case scenario is that they kill this development, which almost happened already.
This could go either way both for Apple and for screen manufacturers. It only makes sense to explore an option without all this uncertainty, by seeking a new middle ground.
> The screens are far more difficult to produce than OLED displays, and the company almost killed the project a year or so ago [...] consumers will probably have to wait a few years before seeing the results.
So the best-case scenario is that Apple finishes developing this technology in a few years, and the worst-case scenario is that they kill this development, which almost happened already.
This could go either way both for Apple and for screen manufacturers. It only makes sense to explore an option without all this uncertainty, by seeking a new middle ground.